21 October 2020  in  Blog Post

3 Neuromarketing Books of the Week

Neuromarketing is the application of neuroscience to marketing. Neuromarketing includes the direct use of brain imaging techniques with scanning and other brain activity measurement technology to measure a subject’s response to specific products, packaging, advertising, or other marketing elements. Here are three top books in the neuromarketing industry to help you gather a better understanding of what you should be looking for within your consumers:

 

  • Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability by Darren Bridger

    • Summary: Dealing with businesses of all sizes having to create content that includes websites, presentations, videos, and social media posts. Neuro Design helps you understand the design theories. Neuro Design helps you open up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability. 
    • https://www.youtube.com/watch?v=D7bmfuLLF9k

 

  • Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain by Patrick Ronvoise and Christophe Morin

    • Summary: This is rudimentary information for any avid reader of modern neuropsychology or even basic psychology. Even those who are reasonably well versed in marketing will recognize these ideas. This book has a combination of the latest brain research and revolutionary marketing practices. They teach highly effective techniques to build and deliver powerful, unique, and memorable messages.
    • https://youtu.be/cLS10YRRDkY

 

  • The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime by Patrick Ronvoise and Christophe Morin

    • Summary: This book makes the complex science of persuasion simple. This book will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. It will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy, and sale presentations.

    • https://youtu.be/2iZ-Ww4mG8A

 

The biggest advantage of neuromarketing is that it can fill in the gaps left by traditional marketing methods. Neuromarketing provides insight into situations where consumers say they want one thing but then act in a different way. Having an understanding of how to figure out your consumers' brain patterns will help your business when it comes to convincing consumers to purchase your product or service. 

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